Review only. Not approved. Nothing deployed.

Marketing Helix Figure 1: E1 and E2

Two candidates built from the Digilu homepage Helix. Same coil in both; E2 has a stronger funnel and purchase mark.

Reference: the Digilu homepage hero

The Digilu homepage hero with its helix on the right — Live hero

The homepage helix alone at full strength — Its helix alone

E1: faithful and minimal, funnel subdued

E1 desktop — Desktop

E1 tablet — Tablet 768

E1 phone 390 — Phone 390

E1 phone 360 — Phone 360

E2: same geometry, funnel and purchase mark one step stronger

E2 desktop — Desktop

E2 tablet — Tablet 768

E2 phone 390 — Phone 390

E2 phone 360 — Phone 360

Comparison only: E1 on the hero's navy

E1 on navy, desktop — Desktop

E1 on navy, phone — Phone 390

Where it stands

Passed in a blind read: smooth narrowing, even turn spacing, stays close after purchase, labels legible at 360.
Failed: recognized as the same Helix as the hero; reads as a designed helix and not a spring; understood without the caption.
Open decisions: one trail or several, and whether the helix gets its own label.